Data Controller
A Clarke Plumbing & Heating LTD (Company No. 17055246), Basingstoke, Hampshire.
Cookies & GA4
Google Analytics 4 runs with anonymized IP tracking and adheres to PECR cookie consent rules.
Lawful Processing
Customer information is only processed for quotation, service dispatch, and statutory Gas Safe records.
Your Legal Rights
Full rights to access, rectify, delete your data, or withdraw analytics cookie consent at any time.
Policy Information
Effective Date: 13 October 2026 | Applicable Jurisdiction: United Kingdom (UK GDPR)
Introduction & Who We Are (Data Controller)
Welcome to the website of A Clarke Plumbing & Heating LTD ("we", "us", or "our"). We are committed to protecting your personal information and respecting your privacy when you visit our website or interact with our heating and plumbing services.
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the designated Data Controller responsible for your personal data is:
Company Name: A Clarke Plumbing & Heating LTD
Company Registration Number: 17055246 (Registered in England and Wales)
Registered Office Address: 117 Porter Road, Basingstoke, England, RG22 4JT
Direct Telephone: 07766 557060
Data Protection Contact Email: Aclarke-plumbing@hotmail.com
Personal Data We Collect
We collect information in two main ways: direct information provided by you, and automated technical data collected through your browser.
A. Information You Voluntarily Provide
- Identity Information: First name, surname.
- Contact Details: Telephone number, email address.
- Property / Service Details: Property address, postcode, boiler model, symptoms of heating or plumbing issues.
- Communication History: Enquiries, quote requests, feedback, and notes from phone or callback support.
B. Technical & Usage Data Collected Automatically
- Google Analytics 4 Data: Anonymized IP address, browser type and version, device category, screen resolution, operating system.
- Interaction Information: Pages viewed, time spent on each page, referring URL/campaign, navigation flow, and CTA button clicks.
- Cookie Preferences: Records of whether you accepted or declined non-essential analytics tracking.
Lawful Bases for Processing Under UK GDPR
Under Article 6 of the UK GDPR, we only process your personal data when we have a recognized legal basis:
| Purpose / Activity | Type of Data | Lawful Basis (UK GDPR) |
|---|---|---|
| Responding to quotes, callback requests, and emergency plumbing enquiries | Name, phone number, email, address, issue description | Performance of a Contract & Taking pre-contract steps |
| Carrying out heating/boiler installations, maintenance, and issuing invoices | Billing address, contact data, installation specifications | Performance of a Contract & Legal Obligation (HMRC tax compliance) |
| Issuing Gas Safe certification and manufacturer warranty registrations | Appliance serial numbers, customer name, property address | Legal Obligation & Safety Regulations (Building Regulations compliance) |
| Website analytics and audience measurement via Google Analytics 4 | Anonymized device identifiers, browsing behavior, cookies | Consent (PECR & Article 6(1)(a) UK GDPR) |
| Search indexing diagnostics and site health via Google Search Console | Aggregated search query clicks, impressions, server errors | Legitimate Interests (Maintaining a functional and discoverable website) |
Google Analytics 4 & Google Search Console
To ensure our website delivers an optimal experience and reaches homeowners in Basingstoke and Hampshire who need plumbing and heating solutions, we use specific Google services:
Google Analytics 4 (GA4)
Google Analytics is a web analysis service provided by Google LLC ("Google"). We use Google Analytics 4 to understand user journeys, identify broken links, and measure page engagement across our service guides.
• IP Anonymization: In GA4, IP address masking and anonymization is enabled by default. Google does not store individual raw IP addresses, and IP geolocation is only aggregated to town or regional level.
• Data Retention: User-level and event-level data associated with cookies is set to expire after 14 months, following Google's shortest standard retention window.
• Consent Required: Analytics cookies are non-essential under Regulation 6 of the Privacy and Electronic Communications Regulations (PECR). As such, they are only placed on your browser if you provide affirmative consent.
• Google Analytics Opt-Out: You can opt out of being tracked by Google Analytics across all websites by installing the official Google Analytics Opt-out Browser Add-on.
Google Search Console
Google Search Console is a diagnostic tool provided by Google that helps webmasters monitor indexing status, mobile usability, and search query trends.
• No Cookies Stored: Google Search Console does not place any cookies or trackers on your browser or device.
• Aggregate Diagnostics: The data available through Search Console is fully aggregated search metrics (such as impressions for search terms like "boiler repair Basingstoke") and server crawl errors. It does not track, identify, or profile individual visitors.
Cookies Policy & Cookie Inventory
Cookies are small text files placed on your computer or mobile device when you browse websites. Below is a detailed breakdown of the cookies that may be utilized on this site:
| Cookie Identifier | Provider | Category | Purpose | Lifespan |
|---|---|---|---|---|
| _ga | Google LLC | Analytics | Distinguishes unique anonymous users for calculating visitor, session, and campaign data | 2 years |
| _ga_* | Google LLC | Analytics | Maintains and tracks session state in Google Analytics 4 | 2 years |
| cookie_consent | A Clarke Plumbing | Strictly Necessary | Stores your cookie consent preferences (Accept / Reject) locally | 1 year |
How to Control and Delete Cookies in Your Browser:
Most modern browsers allow you to manage cookie settings. You can configure your browser to block all cookies or notify you when a cookie is placed:
Third-Party Processors & International Transfers
We do not sell, rent, or trade your personal information to third parties. We only share data with vetted third-party service providers who assist in our operations:
- Google LLC: For Google Analytics and Google Search Console performance analytics. Google processes data on global servers, protected under UK International Data Transfer Agreements (IDTA) or standard contractual clauses.
- Hosting & Infrastructure Providers: Web hosting servers, DNS routing, and content delivery networks (CDNs like unpkg for Lucide icons) that process temporary IP addresses in server access logs for DDoS protection and site delivery.
- Regulatory & Certification Bodies: Gas Safe Register and boiler manufacturers (e.g. Vaillant, Baxi) for mandatory warranty registration and safety compliance upon boiler installation.
- Statutory Authorities: HMRC or law enforcement agencies only where required by UK statute or court order.
Data Retention & Security Measures
How Long We Retain Data
- Enquiry & Quote Requests: Up to 12 months if a job does not proceed, to answer follow-up queries.
- Invoices & Completed Works: 6 to 7 years in compliance with UK tax (HMRC) and company record-keeping regulations.
- Gas Safe & Installation Records: Duration of manufacturer boiler warranties (up to 10–12 years) to support customer warranty claims.
- Google Analytics Data: Automatically deleted after 14 months.
How We Protect Your Data
- SSL / TLS Encryption: All web traffic and form submissions are transmitted over 256-bit HTTPS encryption.
- Access Controls: Personal customer details are password-protected and accessible solely by authorised company personnel.
- No Sensitive Financial Storage: We do not capture or store debit/credit card numbers on our website.
Your Legal Rights Under UK GDPR
Under Chapter 3 of the UK GDPR, you have the following fundamental rights regarding your personal information:
1. Right of Access
You can request copies of the personal data we hold about you (Subject Access Request).
2. Right to Rectification
You can ask us to correct inaccurate or incomplete information we hold about you.
3. Right to Erasure
You can request the deletion of your personal data where there is no legal reason to retain it.
4. Right to Restriction
You can ask us to pause or limit the processing of your personal data under certain conditions.
5. Right to Data Portability
You can request that your data be provided in a structured, machine-readable format.
6. Right to Object & Withdraw
You can object to processing based on legitimate interests or withdraw consent at any time.
To exercise any of these rights, please contact us at Aclarke-plumbing@hotmail.com. We respond to all verified requests within one calendar month, free of charge.
Questions & Lodging a Complaint (ICO)
If you have any questions about this policy or our privacy practices, please contact us first so we can assist:
A Clarke Plumbing & Heating LTD
117 Porter Road, Basingstoke, England, RG22 4JT
Email: Aclarke-plumbing@hotmail.com | Phone: 07766 557060
You also have the right to lodge a complaint at any time with the UK supervisory authority for data protection issues:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113 | Website: ico.org.uk
Policy Revisions & Updates
We may update this policy periodically to reflect technology or legislative changes. The latest version will always be posted on this page.